UMBRO
Product, Creative & Campaign Photography
Delivering scalable imagery across ecommerce, lifestyle and campaign use.
Working in collaboration with Umbro, this project focused on developing product imagery to support both performance and increasingly fashion-led collections.
As the brand expanded into new creative directions, the visual approach was refined to maintain clarity across ecommerce while introducing a more considered and premium aesthetic.
Lifestyle
A lifestyle-led approach was introduced to support fashion-focused collections.
Flat-hung styling, natural shadow and controlled lighting create a more expressive visual language while maintaining consistency.
New Mannequin Imagery
A new adapted style of mannequin imagery was developed to maintain structure while introducing more natural depth and shadow.
The result is a cleaner, more premium presentation that remains consistent across product ranges.
Accessories
Accessories were captured using the same lighting system to ensure consistency across the wider range.
Each product is presented with clarity while maintaining material detail and structure.
Footwear
Footwear required a more technical approach, ensuring accurate representation of shape, material and colour.
Full multi-angle coverage supports ecommerce use while maintaining consistency across variations.
Creative
Alongside ecommerce imagery, creative compositions were developed to present products as cohesive collections and extend visual storytelling into campaign use.
BTS
A controlled studio workflow ensures consistency across large product volumes while allowing flexibility in styling and lighting.
This enables efficient production without compromising on quality.
The result is a scalable product photography system that supports Umbro across ecommerce, marketing and campaign use.
The imagery balances clarity and creative direction, helping position the brand across both performance and fashion spaces.